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Three Crucial Tips For Creating a Successful MSP

Read in 3 Minutes
June 1, 2023

There is no set formula for MSP success, but learning from those who have paved the way is a great source of insight as you seek your own path to success. But remember, running a successful business requires more than just passion and knowledge.

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The D&H Managed Services Group is a dedicated team tasked with assisting current and aspiring MSPs with the unique business challenges they face through a consultative, comprehensive approach. We have created a portfolio of solutions and services designed specifically for MSPs. We’ve seen it all. No matter what stage your MSP is in, here are some valuable tips to help you achieve the success you’re working for.

Encourage Clients to go Fully Managed

Encouraging clients to go fully managed can save you time and trouble in the long run. MSP owners can explain to their clients that they will handle their technology better and probably save them

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money. This approach usually helps clients avoid interfering, which can avoid delays and dissatisfaction.

Not ready to offer these services on your own but want to offer IT management services to your customers? We can help! D&H can augment your in-house team with co-delivery options or fully facilitate service delivery on your behalf.

If a Client Wants It, We’ll Help You Deliver It

We created our Modern Applications team to facilitate the swift adoption of subscription-based solutions. Work with our team to develop Software-as-a-Service (SaaS) solutions for your clients and generate recurring revenue for your business. D&H simplifies the process with multi-vendor SaaS

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solutions built on the Microsoft software ecosystem and integrated with it.

To take advantage of flexible consumption-based payments in an Infrastructure-as-a-Service (IaaS) model, customers are demanding hybrid cloud data center solutions. The D&H Modern Infrastructure team assists you in designing, implementing, and managing these complex solutions with leading technology from Hewlett Packard Enterprise and Microsoft Azure so that you can capitalize on this rapidly expanding market opportunity.

Think About Where You Want to be in Your Business

MSP owners should consider where they want to be and what their ultimate business goals are. The cash flow quadrant by Robert Kiyosaki can serve as a helpful guide. The quadrant uses the letters E, S, B, and I to represent the four different methods of generating income.

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Here is a brief overview of what each letter stands for:

• Employee: Most of us have worked as employees for someone, whether we were flipping burgers or answering phones. You work for someone else and trade your time for money to produce an income. You may not have a lot of responsibilities, but when you stop working or the business closes, your income will also stop.

• Self-employed: This is more like owning a job. You don't own a business, and you have more control over the type of work you do, but you are still exchanging your time for money, whether you're a dentist, realtor, insurance agent, or freelancer. The main problem with this approach is that when you don't work, you don't get paid. And if you want something done, you must do it yourself.

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Over time, this can cause burnout and fatigue.

• Business owner: This is where you find people to produce your income for you. You own a business, and you lead people. A “B person” will understand that if they want something done right, they need to find the best person to do the job. A “B” is a master delegator, finding people to handle sales, marketing, operations, finance, and customer service for them. Your MSP can run successfully without your constant involvement.

• Investor: This is where you use the money you have already earned to make more money for yourself. This quadrant is the only one where you will earn passive income. Perhaps you'll take the money you earn from your MSP and invest it in other pursuits. You might buy shares of companies

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owned by people in the B quadrant or find another way to use assets you own to produce income.

The Great Resignation impacted many businesses, and MSPs are no exception. One big area where it shows is in hiring. These days, many people are only willing to work remotely, or maybe they can only work certain days a week remotely. This request can be a big problem as many MSP roles, such as Level 1 techs, cannot work remotely.

What do you want your role in your business to be? The B and I quadrants are the primary paths to financial freedom and can help MSP owners grow their businesses. For some people, a lifestyle business is sufficient, but others have a growth mindset and want to invest in something else.

Running an MSP requires more than just technical knowledge and passion. By finding opportunitiesfor automation in marketing, encouraging clients to go fully managed, and thinking about their roles in their businesses, MSP owners can improve their

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businesses' efficiency and grow them successfully.

Now that you’re ready to optimize your operations, we can also advise how to layer in Infrastructure into your Managed Services practice. Don’t miss our upcoming webcast Adding Infrastructure To Your Managed Services Offering on Tuesday, June 20th. During this exclusive D&H partner event, you’ll hear from Nick Points, VP of Sales at CharTec, who will advise on how to inject some life into your static revenue!

Register Now

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